Science journalism in South Africa: social media is helping connect with new readers
SCIENCE journalism is about taking complex academic research and turning it into easy-to-read content that is still accurate. Aside from informing readers through evidence-based journalism, it aims to make the wider public curious about scientific research. This article is an example of science journalism. As a media professor, I conducted a study on how social media sites like X (formerly known as Twitter) can help science communication reach new audiences in South Africa. This article is a version of that study written in a way that people other than just academics can understand. In my study I analysed the X…